Seochon Flagship Store

Since ancient times, Bukak Mountain has been revered as a sacred site imbued with royal energy. Beneath its slopes stands Gyeongbokgung Palace, the heart of the Joseon Dynasty, and even today, the Blue House (Cheongwadae) rests with Bukak Mountain at its back.

In Seochon, a neighborhood that preserves the most authentic beauty of Korea—where tradition and history harmonize with nature—COLDFRAME unveils its new flagship space.

Marking the brand’s first physical store in ten years since the 2014 Hannam-dong location, this new space embodies a timeless and mysterious elegance. It offers a deeply immersive experience that reflects COLDFRAME’s unique aesthetic philosophy.

Here, where heritage and modern sensibility intertwine, discover a new form of fine jewelry—defined by practical elegance and poetic craftsmanship.

Address｜47-2 Jahamun-ro, Jongno-gu, Seoul
Hours｜11:00 AM – 8:00 PM
Phone｜02-720-0522